Samsung

PRODUCTION AT SCALE

Launching Samsung Galaxy S10 5G, the next generation of mobile innovation.

The Assignment

Samsung Electronics America tasked CYLNDR with producing assets for the 2019 Flagship launch of the Galaxy S10, S10+ and S10 5G. Working with Samsung’s global network and U.S. partner agencies, we delivered more than 3,000 assets and 7 promos in 90 days in two languages—English and Spanish.

Supporting Image
Supporting Image

How We Delivered

A nimble team of production creatives adapted, resized, edited, cleared, and delivered assets in four phases to fulfill a robust media plan. Final deliverables were diverse and far-reaching. They included TV for broadcast network, cable, cinema, Hispanic and highly watched cultural and sporting events, including sponsorships; online video, search and digital display advertising; and high impact digital and print out-of-home.

The Creative

We created assets for multiple phases in the product launch cycle from teaser campaigns, to, announcements, to on-sale and post-launch creative.

Work With Us

+ 1 646 . 499 . 2540

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