Samsung Electronics America tasked CYLNDR with producing assets for the 2019 Flagship launch of the Galaxy S10, S10+ and S10 5G. Working with Samsung’s global network and U.S. partner agencies, we delivered more than 3,000 assets and 7 promos in 90 days in two languages—English and Spanish.
A nimble team of production creatives adapted, resized, edited, cleared, and delivered assets in four phases to fulfill a robust media plan. Final deliverables were diverse and far-reaching. They included TV for broadcast network, cable, cinema, Hispanic and highly watched cultural and sporting events, including sponsorships; online video, search and digital display advertising; and high impact digital and print out-of-home.