Cotton Incorporated’s Cottonworks.com website is the premier online resource for industry professionals, providing a wide range of information and tools for producing outstanding cotton products. CYLNDR was tasked with redesigning the website to reflect a stronger focus on the needs of the professional audience while maintaining the resources needed for students in the fashion and textile industries.
CYLNDR redesigned and rebuilt the website, which included changes to the creative design, content strategy, and navigation of the website to improve the overall usability. New features were implemented including the addition of a fabric swatch resource page, webinar and workshop registrations, and a customer database. Additional work included video production, fabric swatch collateral, and other content to enhance the new website.