Let’s face it: Content has a tough job. It transcends multiple areas within organizations, it has multiple KPI’s, audience needs are complex and ever-changing, and it can be difficult to connect the creative product with business outcomes.
How can organizations effectively harness the power of content to make it the most effective it can be?
In this piece, we’ve captured some of the most frequently asked client questions when it comes to setting up a content strategy, and have provided our thinking based on our experience working with the world’s largest organizations.
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