BEEFEATER - The Spirit of London
The creative in this campaign centred around bringing to life the positive and energetic ‘Spirit of London’ which is synonymous with the brand. Working with Director Chris Vickers, who specialises in creative visual approaches through post-production, we used a visually engaging technique with juxtaposed visuals to create a united message.
Our in-house visual research and edit team sourced content from image libraries and bespoke content sites to find pairings of visuals that would drive the narrative. Alongside the footage search, we outlined the elements that would need to be shot, with a focus on the brand product itself so we could get the exact match with the stock image. Our team of re-touchers and Flame® operators then enhanced the pairings to create a striking visual treatment. The campaign delivered a global TV master alongside cut-downs for digital and social channels; as well as a suite of master print assets ready for market adaptation.
FARROW & BALL - Relax, it's Wipeable
Premium paint company Farrow & Ball needed to address a misconception that their paints are way too easy to damage. These social films sat alongside the main TV, OOH and social campaign in the UK and were used to support the over arching message: ‘Relax. Farrow & Ball’s Modern Emulsion is remarkably unmark-able.’
Directed in-house and working alongside liquid handwriting specialist, Alison Carmichael from Jelly London, we set about designing 3 social media misconceptions about the paint range in ketchup, mud and felt tip pen. Constructing a simple studio set build, we applied the messages in beautiful form on newly painted Farrow & Ball walls to show the ease at which they wiped off; leaving no marks behind. Post, grade and sound were done in our in-house studios to deliver three 15 second films for use across social.
NIVEA - Face Masks
An eye-catching campaign designed to raise awareness of NIVEA’s range of face masks. The creative was based on the insight that we put ourselves and our faces through a lot and the hard working campaign, #maskonswitchoff, sat across social channels throughout the EMEA region. Working with renowned projection photographer Mads Perch, our-in house production team used the face as a canvas on which to project images of a busy modern life. The content was shot over 2 days in a large photography studio using specialist projectors and lighting equipment. All post production was completed in our in-house studios including edit, Flame®, grade and sound along with versioning and distribution across markets.
Samsung - Tab S6 Lite
To promote the features of the Tab S6 Lite and position the device as the best option for teachers and students, CYLNDR conducted a global search to identify influencers whose content was aimed at their target audience. By leveraging existing reviews of the device and commissioning original content, we were able to edit together a film that is vibrant, energetic and informative. Apart from the worldwide search for influencer talent, CYLNDR was responsible for the creative development, brief and shoot overview of the original content; as well as the contracting and licensing of existing reviews.
LinkedIn - In it Together
Working alongside the agency, we developed scripts for the repositioning of LinkedIn in the UK, Germany and France. The films were shot by up-and-coming US Director Kyle Thrash with all pre-production aspects done in-house; from casting, production management, location scouting to full crew management. The shoot was over a 2 week period, across 3 different European countries. During this time we also shot the print campaign with a UK photographer who travelled with us and shot alongside the director. The films were edited, graded and sound mixed in-house over 3 weeks before delivery.
Deliverables included:
6 x 2 min online films including 60 / 30 sec cutdowns ( Facebook / Instagram / YouTube)
1 x 30 sec Cinema
28 Print and DOOH executions
All films were shot in local language and transcribed for subtitles
SAMSUNG - Global Instagram Social Content
In 2020, we were creating all the content to help launch and grow Samsung’s first ever global brand Instagram channel. We developed a consistent look and feel that stood out to Samsung’s Millennial/Gen Z audience and competed not just with other tech brands, but with the vibrant, lively and playful content that fills the feeds of Instagram users today. We launched the channel on February 29 2020 (a leap year), a day where we released a series of video content around #DoWhatYouCantDay – 24 extra hours to achieve more than you could in any other year. From there the channel grew with campaigns celebrating cultural moments such as Earth Day, content curated from elsewhere in the Samsung business and brought together through our strong visual identity, and reactive posts demonstrating Samsung’s commitment to supporting their audience through the coronavirus pandemic.
We researched and engaged a cross section of the internet’s finest talent using both illustrators and influencers to maximise social reach. All the work was brought to life using a bespoke team of designers and animators that applied the unique look & feel across all the content made.
Throughout the year, we created and curated 100+ social assets across in-feed posts and IG stories. Many of these posts were adapted for YouTube and even DOOH sites at London Piccadilly Circus, New York Times Square and the Milan Duomo.
In just one year, we have grown and engaged a proactive audience of just under 400k followers and we look forward to continuing to grow the channel in 2021.
Samsung - Super Big TV
CYLNDR’s first major shoot was with infamous director, Justin Reardon, in Budapest. A 3 day shoot involving wizards, rock stars, horses and a goat! The film demonstrated all of our in-house post production capabilities – including edit, grade, Flame® and sound; highlighting our ability to turn around big productions in a short space of time and in true cost-effective fashion.
LinkedIn - Working it Out
To highlight the changing nature of work post Covid-19, we drew inspiration from LinkedIn’s own research, developing a creative that showcases the stories of three platform members adapting to the new normal. Virtual job interviews, starting a new job remotely and delivering an important presentation from home, have all become parts of the new way of working; with more and more people reaching out to their online communities for help, guidance and advice in navigating this new landscape.
Directed by BAFTA award-winning, Michael J. Ferns, the 60 second spot was shot in the film crew’s family homes during lockdown and features a voiceover by Susan Wokoma, star of Chewing Gum and BAFTA breakthrough artist of 2017.
The campaign premiered on TV in the UK and online with targeted media spend. The campaign was also adapted to a short mini-series featuring each member’s story.
Innocent - A Jolly Safe Xmas
During the strangest Christmas in recent history, together with Innocent Drinks, BMB created a unique children’s storybook to answer the big question on the lips of people around the world: “Is Santa Claus still coming to town?”
This tongue-in-cheek short film was shot in-house alongside all the illustration and motion graphics to bring the story book to life. The film ran on social channels including YouTube, Twitter and Instagram. We also created limited edition digital and physical storybooks.
ROKU
Our in-house VFX team helped Roku develop an attention-grabbing 3D film to create initial awareness and consideration for Roku Gin and the beauty of nature through artful 3D animation. This piece portrayed the product through a mix of craftsmanship and Japanese culture which helped steer the visual journey. A key theme to capture was that of the four seasons and the unique ingredients used to craft the Gin. We brought this to life through a stylish ikebana inspired 3D animation with sound design and lighting of the seasons to enhance the message. Our team modelled, textured and animated all of the elements contained in this beautiful, minimal, studio 3D environment.
SAMSUNG - Solid State Drive
CYLNDR helped bring to life a witty and playful approach to raise awareness of the fact that Samsung SSD products are one of the market leaders; achieved through a 3D world packed full of SSD features in the form of character animation, visual easter eggs and intricate 3D renders.
Our in-house VFX team, comprised of C4D artists, Flame® compositors and an VFX Director built an imaginary destination where Samsung SSDs take on a life of their own and your data performs like never before. This 8 week project meant our team concepted, designed, modelled, textured, animated, rendered and composited the products and the rich world they live in, before bringing to life this charming animation. The campaign lived across Samsung Memory & Storage’s social channels, with the full length spot achieving over 13 million plays on Instagram and 12 million on YouTube.
Nivea Men x Boots - International Men’s Day
To highlight the increasing strain on men’s mental health and the lingering societal taboo of talking about it, Cheil used spoken word poetry to deliver ‘A Message To All Men’ on behalf of Nivea Men and Boots for International Men’s Day 2020.
A stripped-back creative using only the power of words: no music, no visual effects, no editing. Directed by the brilliantly talented Thomas James, whose playfulness with bold colours brought a cinematic aesthetic to this film.
The campaign premiered online with a targeted media spend. Over 3 million people viewed the campaign in less than a week. It has the highest engagement rate and view through rate across Nivea Men campaigns to date.
Samsung - QLED Just Add 20” / Super Big
In order to direct purchase intent of consumers to replace their old TV with one that is 20” bigger, CYLNDR developed a global film that clearly showcased the benefits of a larger TV screen, whether it is to play games, watch films or enjoy live sports. The in-house team at CYLNDR developed the creative routes, researched the stock footage, edited, designed the motion graphics and mixed a booming sound design; delivering an ad that can stand up in the global market.
The ad was localised for the Canadian market and launched as a TVC worldwide.
Samsung - DA 2020
The most ambitious project CYLNDR has undertaken to date was to shoot all 12 films for Samsung’s Domestic Appliances 2020 campaign. The films were shot back to back over 13 days with two directing and HODs teams, and the same crew across 4 sets in 3 stages; with each set being built, dressed, shot and redressed on a daily basis.
The lifestyle approach to these films enabled our Directors to develop 12 engaging stories where the product was featured incidentally.
Samsung - We Didn’t Do This
To recognise the importance of individuals in shaping the future, and the Samsung technology that makes it possible, we crafted a film celebrating all the achievements that have come out of the company’s CSR initiatives.
The film premiered during Samsung’s CES 2020 presentation and it was a global first for a brand; raving about a raft of amazing innovations that they didn’t do, but helped pioneer through their technology.
Samsung - #DoWhatYouCant / Defiance
To promote its CSR initiatives spanning 260 locations in 70 countries, Samsung commissioned a manifesto film outlining its approach in challenging norms, borders and preconceptions, and inviting a new generation to defy them. The film premiered during Samsung’s CES 2019 presentation, which is watched by a global audience of millions and is a major opportunity for the company to announce new products and initiatives.
